Yesterday morning my dear Twitter buddy @Willingthrall alerted me to an article from YahooNews called, Downturn dating: Hearts flutter as markets stutter.
I always find pieces like this amusing. They’re such a mixture of fact and BS. There are some hard facts behind the title. Our crappy economy has created record profits for the online dating industry. And it’s not just online dating. More people are dating, in general.
But that’s not enough of a story. They have to interpret the facts for their readers. “Economic woes, it seems, unleash something practically primal in many of us who find ourselves without a partner: a hard-wired desire for companionship.”
Whatever. I’ve written about this before. I’m sure there’s a kernel truth to this primal urge stuff. But I also know that there are plenty of single people who just happen to have a lot more time on their hands now. The recession has significantly cut down on the number of people putting in 70 hr work weeks (some because they’ve been laid off and others because their work has just slowed down due to fewer clients, etc). People who were “too busy” to try out online dating a couple of years ago now find themselves with the time.
Not to mention the obvious economic motives. Online dating is a pretty cheap way to meet new people (compare one month of a premium online dating provider to a couple of nights out at a NYC bar).
Which leads to my favorite part of the article. The CEO of OKCupid is quoted as having said, “a man can spend $100 buying drinks at a bar trying to pick up a stranger and leave with little more than a cold shoulder. But, when he’s in a relationship, a Saturday evening can be as simple as Thai noodle takeout, and some fun under the covers.” It makes me want to put, “date me, it’s cheaper than a night out at a bar” in my OKCupid profile.
I know I’m kind of rambling and I still haven’t gotten to my point. That’s what happens when I’m annoyed. And I am. Very annoyed.
An underlying theme of this article seems to be that people are dating more because they’re now more focused on what really matters, i.e., getting married and starting a family. Because single people have been living wasteful, shallow lives up til this point. Thank goodness for the recession.
Tags: dating, OKCupid, Online dating, profits, Twitter