Magic Wand

by Simone Grant

So, has social media really jumped the shark?  James Franco has quit twitter, so surely that’s a sign that twitter has lost it’s cache, right?

Not exactly.

Reading about James Franco quitting twitter reminded me of all the clients (mine and other people’s) who, after a week/month wonder why they haven’t experienced huge profits. The power and purpose of twitter is frequently misunderstood. Twitter is a powerful tool for communication and engagement. Used correctly, a business can and should see ROI. But twitter is not a magic wand.  A new facebook fanpage will not make you a millionaire.

Social media is going strong and growing in influence. Believe the hype.