by Simone Grant
So, has social media really jumped the shark? James Franco has quit twitter, so surely that’s a sign that twitter has lost it’s cache, right?
Reading about James Franco quitting twitter reminded me of all the clients (mine and other people’s) who, after a week/month wonder why they haven’t experienced huge profits. The power and purpose of twitter is frequently misunderstood. Twitter is a powerful tool for communication and engagement. Used correctly, a business can and should see ROI. But twitter is not a magic wand. A new facebook fanpage will not make you a millionaire.
Social media is going strong and growing in influence. Believe the hype.